I art directed the relaunch of Honda Canada’s Motorcycle site while working at ClearMotive. I worked closely with the strategy team to create the information architecture and wireframes for the site before presenting these to the client. I oversaw the design of the site, the production of assets and worked closely with the development teams to ensure that the site was build to a high standard.

I also provided art direction for multiple campaigns and updates that have since been featured on the site.

+ Art Direction
+ UX/IA
+ UI Design
+ Project Management
+ Technical Direction

Owl & Giraffe are a digital product design studio and consultancy based in London, UK. They help businesses create innovative digital products and services through modern design thinking and lean product development processes.

I created the logo and identity design for the company to reflect Owl & Giraffe's modern approach, while capturing the playfulness of the personalities of the company owners.

+ Creative Direction
+ Art Direction
+ Identity Design
+ Illustration
+ Project Management

I art directed the relaunch of Honda Canada’s ATV & Side-by-side site while working at ClearMotive. Featuring impactful imagery and a sleek user interface, it combined both Honda ATV and Side-by-side products into a consolidated online experience. The site was designed and built to be responsive on all devices as well as conforming to (WCAG) 2.0 AA accessibility.

I worked closely with the strategy team to create the information architecture and wireframes for the site before presenting these to the client. I oversaw a team of designers in the creation of the site, and worked closely with the development teams to ensure that the site was build to a high standard.

I also provided art direction for multiple campaigns and updates that have since been featured on the site.

+ Art Direction
+ UX/IA
+ UI Design
+ Project Management
+ Technical Direction

Chestnut Mare is a clean-tasting maple syrup produced in the traditional way by Temperance View Farm in Ontario.

I created the logo and identity for Chestnut Mare and designed the packaging for all products within the range. The identity recognizes Temperance View Farm's long-standing tradition of raising horses, and reflects their hospitality and passion for creating unique and unforgettable experiences.

+ Creative Direction
+ Art Direction
+ Identity Design
+ Packaging Design
+ Illustration
+ Project Management

I art directed & designed the launch site for Carolina Homes' community development in Seclusion Valley while working at ClearMotive. Working closely with the strategy team, I created the information architecture and presented this to the client. I provided art direction for the styling of each page and worked with a photographer to produce a collection of beautiful lifestyle and product images for the site.

I worked closely with the development team to ensure that the production of the site went as intended and oversaw the Q&A and testing stages prior to site launch.

+ Art Direction
+ UX/IA
+ UI Design
+ Project Management
+ Technical Direction

Pobu are an online fashion company specializing in Korean-style clothing and accessories.

I worked closely with Pobu to create a logo and identity that reflected the bold, modern styling of their products. The iconic shapes and patterns of the identity were carried throughout business cards, stationary, gift tags and the design of their online store.

I created the information architecture for the online store, defined the page and interface style and set-up the site through an eCommerce-based CMS.

+ Creative Direction
+ Art Direction
+ Identity Design
+ UX/IA
+ UI Design
+ Development
+ Project Management
+ Technical Direction

I designed the brand website for Venu Hotels while working at Start Creative. The site had to promote the hotel chain’s flagship location in Shanghai while also helping to establish Venu hotels as a fresh and original boutique brand.

The newly created brand was conceived around the idea of the local soul behind each hotel destination. The concept of local culture and knowledge was incorporated into elements throughout the site.

I created a clear, informative design and oversaw the production team during the build and testing stages.

I also created concepts and for iPhone and iPad apps and an in-room TV interface that would integrate with each hotel’s individual services.

+ Concepting
+ UI Design
+ Technical Direction

I provided strategic concepts, art direction and designs for multiple Honda campaigns, product launches and events while working at ClearMotive.

+ Art Direction
+ Concepting
+ Creative Design
+ Technical Direction

I created the visual identity and website for World Travel Guide while working at Start Creative. I produced concepts for a fresh identity for the company and oversaw the creation of the new logo design. Additional marks were also produced for other sub-brands of the company.

I redesigned World Travel Guide’s website and gave it a fresh, new modern look. The homepage features an interactive spinning globe application, which allows visitors to browse destinations around the world in a fun and engaging way. I produced concepts for the globe, designed the app and oversaw the development stages.

+ Concepting
+ Identity Design
+ UI Design
+ Technical Direction

I produced a series of educational emails for Virgin Atlantic while working at Start Creative. The emails were targeted at Flying Club members and educated them about the various benefits of their membership.

I produced concepts for the emails and presented these to the client. Following client feedback, I designed a set of eight emails in the style of fact cards and created a unique illustration for each.

The first eight emails were so successful at promoting awareness and driving revenue, that Start was commissioned to create a further seven emails in the same style. I created seven new unique illustrations for the new batch and implemented these into the emails.

+ Concepting
+ UI Design
+ Illustration

I designed the VS Confidential microsite while working at Start Creative. The site is a resource for trade professionals who work with Virgin Atlantic. It provides extensive industry information while re-affirming Virgin Atlantic as a fun, aspirational brand.

The site features training videos, which we cast, green screen shot and post produced.

I created a clear, informative layout for the site and oversaw the production team during the build and testing stages. I also managed concept and design for post-launch expansions to the site.

+ Concepting
+ UI Design
+ Technical Direction

I produced a series of educational emails for Virgin Atlantic while working at Start Creative. The emails were targeted at trade professionals in the US and attempted to educate them about all aspects of the airline, and drive traffic to VS Confidential, Virgin Atlantic’s online hub for agents .

I produced concepts for the emails and presented these to the client. Following client feedback, I designed a set of five emails and created a unique illustration for each around the concept of ‘The World of Virgin Atlantic’, where various elements associated with the airline emerged from planes, onboard beds and champagne bottles.

+ Concepting
+ UI Design
+ Illustration

I produced a downloadable desktop wallpaper application for Virgin Atlantic while working at Start Creative. The app delivered a daily dose of inspiration by updating the users' desktop wallpaper with a fresh new image every day. I designed and produced photography for the app, managing batches of image updates every month.

The images from the application were used to produce a beautiful hardback book that was sent out to Virgin Atlantic Flying Club Gold members as a gift.

+ UI Design
+ Photography

I produced a birthday greetings email for Virgin Atlantic while working at Start Creative. The email was sent out to Flying Club members on their birthdays. I produced initial ideas for the email and presented them to the client. Following the clients’ feedback, I designed the email and a subsequent landing page, incorporating a typographical message that suggested ways to celebrate your birthday in true British style! I also created unique animations for each typographical element on the landing page.

A limited edition printed version, that folded out into a poster, was sent out to Flying Club Gold members.

+ Concepting
+ UI Design
+ Animation

I designed the 'Putting MS on the Map' website for the MS society while working at Precedent in London. To coincide with MS Week, The MS Society in the UK wanted to create an online community for people living with multiple sclerosis. The community provided a place where people could share stories and connect with others across the country. I created page designs for the site and oversaw the development stages. 

+ Art Direction
+ UI Design
+ Technical Direction